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What is a Word Cloud?

A word cloud (sometimes also called a tag cloud or weighted list) is a visual representation of text data. By changing the font size and/or font color, word clouds can visualize the frequency that different words appear in a text or speech.

Example

The following table outlines the number of times specific words appear in a report published this year. The fill value is an additional dimension of data which represent how often the same words appeared in the same report in previous years.

Adding a Word Cloud

Adding a word cloud allows views to quickly scan an image and take away the words which featured most prominently. In the word cloud below, that word/idea is big data and digital.